GET IN TOUCH

Interested in Our Services or Have a Question For Us?

We'd love to hear from you

Messenger

Phone

Email

  • White Facebook Icon

Facebook

  • White Instagram Icon

Instagram

  • White LinkedIn Icon

LinkedIn

  • White Twitter Icon

Twitter

© JMK Inc Limited Trading as JMK Studios. All Rights Reserved.

Google Testing It's In-Built Chrome Ad Blocker

August 19, 2017

Photo Credit: Shutterstock

 

The search giant relies on advertising and now appears to be at the testing stage of the feature they were planning to introduce. An in-built ad blocker for Chrome.

 

As discovered by Carsten Knobloch and verified by TechCrunch, Chrome’s pre-release Canary app for Android offers a tool allowing users to trigger an in-built ad blocker for websites featuring intrusive advertising. The software is currently switched off by default.

The idea behind arming Chrome with an ad blocker was not to eliminate all advertising, but to get rid of those creatives that negatively impact user experience as defined by the Coalition for Better Ads’ list of ad standards.

 

According to the organisation, ‘bad’ ads include pop-ups, autoplaying video ads with sound, and prestitials with countdown timers. As such, the seemingly counterproductive move might, in fact, help Google increase its revenue as many users seek ad blockers filtering out only intrusive advertising.

 

The feature is also expected to help the company slow down the increasing number of third-party ad blockers. However, after the announcement in April, concerns arose over how Google might use this advantage to ramp up its own CPM rates, charging advertisers to be part of its acceptable ads programme. Either way, it will probably still be a while before the feature is rolled out on a bigger scale, with WSJ reporting last month that Chrome’s ad blocker won’t be launched officially until 2018.

 

It doesn't necessarily mean they are shooting themselves in the foot...

Share on Facebook
Share on Twitter
Please reload

Featured Posts

Google + VR Advertising?

June 29, 2017

1/1
Please reload

Recent Posts
Please reload

Search By Tags
Please reload