It's very important as a marketer to understand the times and how everyone navigates which is what universities are starting to understand by turning to Snapchat and WhatsApp to lure in students as they scrabble to fill up courses during the “clearing” process.
A number of institutions are preparing to make offers via social media app for the first time, in a bid to reach students faster than their rivals. On A-level results day, typically students who fail to make their grades for their first choice offer would phone up universities on a special clearing hotline to see if they could get on to a course but with fierce competition between universities to fill up their places, institutions are developing novel ways to get hold of students as quickly as possible.
De Montfort University will use WhatsApp messages to make offers for first time this year, while Sheffield Hallam University will use Facebook messenger While Southampton Solent University will be making offers through Instagram and Snapchat, following a successful trial on WhatsApp last year. Staffordshire University will also be making offers using Snapchat, Facebook and Twitter.
Rebecca Hollington, a manager at Southampton Solent, said that administrative staff will be encouraged to use emojis and send selfies congratulating students if they have been accepted through clearing. “We know that young people wanting to come to university are digitally savvy – and we need to be as well,” she said.
Long Story Short... It's good to see some people are starting to get it!