The Secret to Netflix's Success...? Social Media
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New Netflix shows generated 30 percent more mentions on Twitter when compared with new shows on cable television.
The subscription-based video on demand site is more conducive to producing "viral" original content, which could give it a sustainable advantage over traditional networks and other on-demand providers such as Hulu and Amazon Prime Video, said Jefferies analyst John Janedis.
New Netflix original shows generated an average of 30 percent more mentions on Twitter when compared with new shows on network or cable television, he said, recommending investors hold Netflix shares, setting the 12-month price target at $141, a 6.6 percent downside from Tuesday's close price of $153.08.