Google + VR Advertising?

June 29, 2017

 Photo Credit: Beck Diefenbach — Reuters


Google debuted a new project Wednesday that’s exploring ways to show online ads in VR. The new project is part of Google’s Area 120 workshop that the company is using for its employees to quickly test new ideas to see if they can become actual products.

It makes sense that Google is exploring advertising in VR, considering the search giant derives the bulk of its revenue from online ads. Google is also pitching the experiment as way for developers to eventually make money building VR apps, besides just selling them online, according a blog post.


Google’s work on VR ads is still early in development, so it’s unlikely people will see similar ads emerge in virtual worlds. The company is currently seeking developers to test the project via the Google cardboard headset, Daydream VR platform, and the Samsung Gear VR headset.


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June 29, 2017

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