August 19, 2017

Snap Inc has acquired the 'Placed' data firm for $135.2 million, according to documents filed with the US Securities and Exchange Commission (SEC).

The data firm would continue to operate independently with David Shim as its Chief Executive Officer (CEO) and report to S...

August 19, 2017

Photo Credit: Shutterstock

The search giant relies on advertising and now appears to be at the testing stage of the feature they were planning to introduce. An in-built ad blocker for Chrome.

As discovered by Carsten Knobloch and verifi...

August 18, 2017

Amazon is partnering with Galvanize — a 21st-century school for entrepreneurs, engineers, and data scientists — to offer Alexa Skills development workshops that will teach small developers and startups how to build skills for Amazon Alexa, the operating system for smar...

August 18, 2017

It's very important as a marketer to understand the times and how everyone navigates which is what universities are starting to understand by turning to Snapchat and WhatsApp to lure in students as they scrabble to fill up courses during the “clearing” process.

A number...

July 1, 2017

Photo Credit: Getty Images 

New Netflix shows generated 30 percent more mentions on Twitter when compared with new shows on cable television.

The subscription-based video on demand site is more conducive to producing "viral" original content, which could give it a sustai...

July 1, 2017

Photo Credit: Ingram Pinn


This Article We Found On FT.com is Very Interesting, It Talks About The Changing Landscape of Advertising and How TV Advertising is Being Affected by The Internet...

One of the winners last week at the Cannes Lions, the advertising industr...

June 29, 2017

 Photo Credit: Beck Diefenbach — Reuters

Google debuted a new project Wednesday that’s exploring ways to show online ads in VR. The new project is part of Google’s Area 120 workshop that the company is using for its employees to quickly test new ideas to see if the...

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Google + VR Advertising?

June 29, 2017

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